The rise of the Zoom Boom

As we navigate the new landscape and the effects of the pandemic, it is incredible to reflect on the technology that has enabled organisations of all sizes and across all sectors to adapt to a remote working model and maintain business continuity in such a short timeframe.

It’s not surprising that collaboration technology ranks as number 1 on IDC’s survey for IT spending during the COVID-19 period. There was an influx of UCC solutions at mass and Zoom became a household name nearly overnight, changing the way organisations around the world connect and communicate. In fact, Zoom saw its sales grow 169 percent in the latest quarter and revenue grew to $328.2m.

Adapting to the post-pandemic landscape

As lockdown restrictions begin to ease and businesses are gradually beginning to reopen, it’s clear that we’re witnessing a cultural change to the way we work. What will the work environment actually look like going forward? Well, social distancing will be required for the foreseeable future and the restrictions on movement mean that many businesses are seeking sustainable technology solutions that support the flexibility of a hybrid approach to work. Organisations are taking their activities to the virtual space and require comprehensive video and audio conferencing solutions like Zoom to collaborate with colleagues, hold virtual meetings and host webinars and events across mobile devices, desktops, and room systems.

The uncertainty of COVID-19 meant many businesses had to quickly migrate to remote working and it undoubtedly accelerated customers’ UCC journeys. But now with a longer-term view in mind, the focus is on productivity and security, and reseller partners need to highlight the cost efficiencies and improved productivity that UCC brings to their customers.

CX is a key differentiator

The ability to offer robust adoption and support services is also crucial to deliver a sustainable UCC solution. By helping customers effectively adopt the solution they buy, the more value they will get from it. This is what will help to build standout customer experiences and strengthen relationships. However, often during implementation of a new solution, effective adoption isn’t prioritised leaving some elements under-utilised or left unimplemented. This can dilute the technology benefits and risks customer dissatisfaction.

Working with Comms-care, we can support you to deliver a comprehensive solution through a single partner with our Packaged | Zoom service so that customers get the best from their Zoom licensing investment. As an Ingram Micro company, we can assist with the acquisition of hardware, alongside a suite of services to design and configure the solution, train users to amplify their experience and provide ongoing managed support.

Request a call with one of our experts to learn more.